Tag Archives: FDCC

IMG buys Toronto Fashion week


It was official announced today that Robin Kay, President of Fashion Design Council of Canada (FDCC) also creator and Executive Director of World MasterCard Fashion Week has sold Toronto Fashion week to IMG Canada. IMG Canada will be operating with IMG Fashion to make Fashion week better than it ever was. With their international success it will be nice to see how they will elevate this event. Robin Kay will remain president of the FDCC and continue to support Canadian designers and consultant with the event.

Creating Fashion Week in Toronto was a career dream for me as I was able to translate my skills as a designer and retailer into a celebration of Canadian fashion that has supported so many talented people to find an audience and a global runway. In business, timing is everything, and I am confident that the time is right for IMG to take World MasterCard Fashion Week to the next level,” said Robin Kay. “I have no plans to disappear and I will remain committed to helping and nurturing Canadian designers shine on the catwalk.”

I’ve worked with Robin for eight years on Fashion Week and it truly couldn’t have been done without her energy, vision and support,” said Joe Mimran, founder and creative director of Joe Fresh Style and chairman of the Fashion Design Council of Canada Board of Directors. “I look forward to seeing Fashion Week evolve and grow as it leverages IMG’s global infrastructure and expertise.”

I think this is just the change that World MasterCard Fashion Week needed to bump up this event more internationally since it is the second largest fashion week in North America.




“”Calling all fashionistas! Is it your dream to walk the runway during Toronto Fashion Week? Dare to Wear Love, in support of the Stephen Lewis Foundation, challenges you to wear red throughout the month of February and fundraise to claim your spot on the catwalk during Toronto Fashion Week. The three individuals who raise the highest amount will be outfitted in a custom design by SusanDicks & Co. and walk the runway at the Dare to Wear Love gala fashion event Friday, March 16, 2012 during Toronto Fashion Week.“”


“” Hoax Couture and the are thrilled to collaborate once again with the Stephen Lewis Foundation on the third Dare to Wear Love gala fashion show. African-inspired designs, created by more than 25 Canadian designers, will hit the runway at 9 p.m. on Friday, March 16 during World MasterCard Fashion Week at David Pecaut Square in Toronto.

A limited amount of tickets to Dare to Wear Love are open to the public and available to purchase online for $75 each or $300 each for a VIP package (which includes one front or second row seat, a special gift bag, and exclusive access to the cocktail parties before and after the show). Proceeds from ticket sales will support the Stephen Lewis Foundation and its community-level organizations that work to improve the lives of women, orphans, grandmothers and people living with HIV and AIDS in Africa.

Talented Canadian designers including Brian Bailey, David Dixon, Adrian Wu, Paul Hardy, Linda Lundström, Pat McDonagh, Izzy Camilleri, Lida Baday, Greta Constantine, Lovas Wesley Badanjak, and many more, will create one-of-a-kind ensembles from six yards of African-made fabrics to be modelled on celebrities, entertainers and models.”


Fashion Design Council of Canada announces new title sponsor

World MasterCard takes front row on March 12-17, 2012

 The Fashion Design Council of Canada announced today that World MasterCard is the new title sponsor of Toronto Fashion Week. This change in the title sponsorship of Canada’s iconic Fashion Week will take effect for the Fall/Winter 2012 Collections this March at David Pecaut Square. World MasterCard Fashion Week will host over 60 designer runway shows and presentations, drawing thousands of fashion industry professionals and key influencers from across Canada and around the world to Toronto’s fashion district.

MasterCard continues to solidify its presence in the world of fashion via Stylicity, the official retail program of World MasterCard Fashion Week. Fusing the world of the high-fashion runway directly with everyday consumers, Stylicity celebrates the best of the city, helping others recognize what we already know: Toronto is a global destination for all things fashionable.

By partnering with local businesses Stylicity provides consumers with unique experiences, designer events and discounts at some of the hottest restaurants, shops, and exclusive spas in the city. Lilian Tomovich, Head of Marketing for MasterCard Canada adds, “World MasterCard Fashion Week provides a unique showcase for Canadian design talent and through our dynamic new partnership, we are excited to offer priceless experiences for true fashion lovers like never before.”

World MasterCard Fashion Week is one of the world’s most anticipated fashion events bringing together established names, emerging designers and luxury brands,” said Betty DeVita, President of MasterCard Canada. She adds, “Fashion is a key element of our Priceless Toronto and global Priceless Cities initiative. Through Fashion Week we are celebrating Toronto as Canada’s quintessential destination for all things stylish. We encourage everyone to experience all that Toronto has to offer.”

World MasterCard Fashion Week’s the Runway and the Studio will welcome industry insiders and fashion fans to view the collections of Canada’s leading designers and top up-and-coming talent from March 12-17, 2012. Stay tuned for further exciting announcements on more designers and sponsors that will be participating this year.

Save the date for LGFW



WOW it feels like we just finished fashion week and now we get this. The FDCC has announced that fashion week will still be at the tents, same place from March 12th-17th, 2010.


LG Fashion Week Spring/Summer 2011 Wrap up


My favourite part of fashion week is wrap-up time!! Spring/Summer 2012 is going to be impressive with what we have seen on the runway.  This season it was so great to be back in the tents, it makes it really feel like fashion week and the downtown location made everyone’s life easier I bet!  Although there were some problems with less seating this season, all in all it was a great set-up and location.


Bustle and David Dixon went a lot softer with their collections still having their staple designs but more of a hint of bold colours. Lots of adventurous colours are going too been seen this coming spring and summer 2012 as we have seen on the runway. Another thing we have been seeing is a lot of on the go pieces for women in charge like the Attitude Collection by Jay Manuel. This collection has something for every woman on the go or just ready to get on that plane and hit the beach. By having Arthur Mendonca hitting the runway opening night his collection blew the week wide open. His pieces were a mix of vibrant strong colours and straight edge designs but we have to give him credit for knowing what women really want and will look amazing in, it’s something he really has an eye for.


Denis Gagnon wowed the crowds with his very artsy short film which went right into his collection. His pieces were immaculate and include some crazy floral designs with some simple but very sleek pieces. We also cannot forget Micalla Jewelry ; I had seen her stuff hit the runway at Ottawa Fashion Week but at   LGFW she really got my attention. Her collection is very different than most, all her pieces are very wearable and there is something for everyone to wear and enjoy. Will we see a collaboration with Swarovski? We hope so as these pieces are a work of art. The spring/summer 2012 runway was filled with an oasis of bold colours, floral and wild prints, cocktail and long flowing dresses which were very colourful and delightful to see. The men on the runway dressed in dapper and casual short suits with lots of cotton and linen.


Thank you to the FDCC, LGFW employees and volunteers and mostly Rock-it-Promotions   for making this season amazing.

Check out the hair and make-up team working around the clock to get the models runway ready!!



Eric Del Monaco briefing the hair team on the hair for the Attitude by Jay Manuel show!!




Check out the what is going on backstage during the Klaxon Howl show.



Arthur Mendonca   www.arthurmendonca.ca                         

Attitude by Jay Manuel  www.sears.ca/attitude-by-jay-manuel

Bustle  www.bustleclothing.com

Vawk  www.vawk.ca

 David Dixon  www.daviddixon.ca

Denis Gagon  www.denisgagnon.ca

We can not forget Micalla Jewelry



Photos by George Pimentel and Sarjoun Faour


LG Fashion Week SS 2011


Fall is my favorite time of the year, with TIFF and Fashion weeks. I also love it being cool weather while we wear some of our favorite fashion items (that are way too hot to wear in our crazy summers). I just arrived in Ottawa for fashion week and cannot wait to see what they have in store this week. My favorite week has to be LG Fashion week in Toronto, with the buzz of all the designers in Toronto getting ready to show on and offsite. So check out the schedule below and follow me on twitter @AllAccesskevin for all the latest updates happening on and off the runway. Also make sure to check out @LGFWbyFDCC on Twitter while @DanielRWilson does all the social media and keeps us up to date.