Canadian brand Joe Fresh to open nearly 700 shops with reatiler J.C. Penney


Loblaws and its Joe Fresh brand which was created by Joe Mimram are making a big retail jump into the United States market. “It’s going to be exciting. It’s bold. It’s aggressive,” said Joe Mimran(founder of Joe Fresh), of the partnership with J.C. Penney’s. “I buy into the vision — the wider aisles, the self-checkout, the cafe, the juice bar, the seating arrangements, the room being offered to the brands and the fact that each brand can have its own voice.” Loblaws said they will roll out 700 new Joe Fresh stores next spring to be opened in J.C. Penny stores.

“We are moving from being a promotional department store toward a unique classification — the first-ever ‘specialty’ department store. It’s entirely organized by specialty shops and 100 percent staffed by specialists who are experts in products,” J.C. Penney’s chairman and CEO Ron Johnson said. Joe Fresh has quickly become, with its 300 and 12 standalone stores, one of the top ranked clothing brands in Canada.


(Joe Mimram at the Queen and Portland Joe Fresh opening)