HUDSON Jeans:Ten-year anniversary campaign starring Georgia May Jagger
For its 10th Anniversary, HUDSON has chosen to celebrate the essence and spirit of Cabaret in their Fall 2012 advertising campaign. Shooting the campaign in Paris, the birthplace of Cabaret, HUDSON Jeans embraces the spirit of a place to exercise individuality; where onlookers could go against the rules of society without judgment or worry. The “HUDSON CABARET” captures the brand’s mission in print and on film, and 10 years of creating a community where every citizen is a connoisseur of life, moving forward fearlessly with passion and purpose – living life to the edge.
Beginning with a teaser video in early July, the HUDSON Cabaret will feature 4 video releases showcasing four statement styles of denim to be launched with our Canadian retails partners and activation on a global scale. A print advertisement will accompany each video release and retail activation. Our national Canadian retail partner is Holt Renfrew among other high-end denim boutiques.
Following the teaser video, the first style launch will be around the LEELOO, a color blocked jean animated in a fast paced modern day dance. In August, hip-hop artist/beat-boxer TEZ will introduce the “Juliette” skinny jean, of which the ankle zippers will serve as the musical accompaniment of choice layered over his compelling beats made entirely with his mouth. For the third style, the New York electronic dream pop band, Au Revoir Simone, will help Georgia May Jagger pay a poetic tribute to the beauty of the campaign collection’s “Art Deco” styles. The “Art Deco” styles, inspired by Faberge eggs, patterned wall paper and diamond bracelets, will launch across Canada in September.
Finally HUDSON will launch the “10th Anniversary” bundle with French duet, Daphne Burki and Gunther Love, and Georgia May Jagger. Daphne is a famous TV personality in France and he’s a reigning world champion of ”Air Guitar”. They pay tribute to the 10th birthday of the brand with a comedic battle in song. Directly commemorating the brand’s tenth anniversary, the package of 4 styles will include the “Abstract Flag” printed skinny – a meld of the Union Jack and American flag paying homage to the brand’s “Born in California” but “Rooted in London” DNA. YOUTUBE LINK